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2024's Essential Beach Attire Guide: Style, Comfort & Trends

When the sun beckons you to the shore, the right beach attire can make or break your seaside experience. In 2024, beachwear isn't just about making a fashion statement; it's about comfort, functionality, and sustainability. Whether you're planning a tropical getaway or a weekend by the coast, understanding the latest trends, tips, and essential picks for beach attire is crucial. From high-tech fabrics that protect your skin to eco-friendly options that safeguard our oceans, let's dive into the world of beach attire that's making waves this year.

Beachwear Fashion 2024: What's Trending?

As we embrace the new year, beachwear fashion is seeing a blend of innovation and nostalgia. Sustainable materials are becoming the norm, with brands introducing eco-friendly options that don't compromise on style. The retro look is making a comeback, with high-waisted bikinis and bold stripes dominating the scene. Plus-size beach attire is getting the attention it deserves, offering stylish and flattering options for every body type. Men's beach fashion is also getting a refresh, with more patterns and relaxed cuts that combine style with comfort.

Before we explore the must-have beach attire pieces, it's essential to consider the functionality of your outfits. UV-protective clothing, quick-drying fabrics, and adjustable features are not just convenient but also protective against the elements. And let's not forget the role of accessories - the right hat, sunglasses, and sandals can elevate your beach look while providing practical benefits.

Swimsuit Trends 2024: Chic & Sustainable Picks

Swimsuits are the cornerstone of beach attire, and 2024's trends cater to diverse tastes and body types. This year, we're seeing a surge in chic, sustainable options that allow you to enjoy the beach while being mindful of environmental impact. With the rise of virtual fittings and AR technology, finding the perfect fit has never been easier. Now, let's take a look at some of the standout pieces that should be part of your beach wardrobe this year.

Tulum High Waisted Bottom - Caribbean Mist

Tulum High Waisted Bottom - Caribbean Mist

The Tulum High Waisted Bottom in Caribbean Mist is a beachside dream, offering a flattering high waist fit and leg-accentuating high cut. Complete with chic, cheeky coverage and a unique chain detail, it's the perfect blend of elegance and comfort.
Tulum Brazilian Bottom - Caribbean Mist

Tulum Brazilian Bottom - Caribbean Mist

Show off your beach body with the Tulum Brazilian Bottom. Its ribbed fabric and skimpy coverage are designed to enhance your curves and minimize tan lines, while the ribbed texture adds a touch of sophistication to your swimwear.
Caicos Brazilian Bottom - Havana Cabana

Caicos Brazilian Bottom - Havana Cabana

Make a splash with the Caicos Brazilian Bottom. Its bold snakeskin print and turquoise beading embody the spirit of the Caribbean, making it a stunning choice for fashion-forward beachgoers.
Tulum Triangle Top - Banana Cabana

Tulum Triangle Top - Banana Cabana

The Tulum Triangle Top in Banana Cabana offers a chic resort look with its thick adjustable straps and ribbed fabric. It's an elegant piece that combines style with the practicality of removable padding.
Caicos Triangle Top - Havana Cabana

Caicos Triangle Top - Havana Cabana

The Caicos Triangle Top will have you beach-ready in no time. Its snakeskin print and turquoise beading add a touch of exotic luxury to your swimwear collection, while the adjustable straps ensure a perfect fit.
Infatuation Brazilian Bottom - Sweet Nothings

Infatuation Brazilian Bottom - Sweet Nothings

Experience love at first sight with the Infatuation Brazilian Bottom. Its detailed design and skimpy coverage are perfect for boosting confidence and achieving an even tan.
Caicos Tie-Side Bottom - Havana Cabana

Caicos Tie-Side Bottom - Havana Cabana

Adjust your beach style with the Caicos Tie-Side Bottom. The bold print and cheeky silhouette offer a customizable fit, perfect for those who value both style and comfort in their swimwear.
Temptation Cheeky Bottom - Striking Stripes

Temptation Cheeky Bottom - Striking Stripes

The Temptation Cheeky Bottom is your new go-to for a bold beach look. With its cheeky cut and delicate embroidery, this piece is designed to flatter and empower.
Temptation Top Bralette - Striking Stripes

Temptation Top Bralette - Striking Stripes

Feel empowered in the Temptation Top Bralette. Its bold stripes and adjustable straps provide both comfort and style, making it an essential addition to your beachwear wardrobe.
Tulum Tie-Side Bottom - Banana Cabana

Tulum Tie-Side Bottom - Banana Cabana

The Tulum Tie-Side Bottom in Banana Cabana is a flirty and adjustable option for your beach days. Its thick ties and moderate coverage ensure a comfortable and stylish fit.
Tulum Cheeky Bottom - Banana Cabana

Tulum Cheeky Bottom - Banana Cabana

Chic and cheeky, the Tulum Cheeky Bottom offers a flattering fit with its moderate coverage and high-leg option. The Caribbean-inspired chain adds a unique touch to this beach essential.
Temptation Brazilian Bottom - Striking Stripes

Temptation Brazilian Bottom - Striking Stripes

Boost your beach confidence with the Temptation Brazilian Bottom. Its bold stripes and skimpy cut are designed to accentuate your curves and ensure you stand out by the shore.
Temptation Tie Side Bottom - Striking Stripes

Temptation Tie Side Bottom - Striking Stripes

The Temptation Tie Side Bottom combines style and adjustability. With its cheeky silhouette and booty-scrunch detail, it's a playful addition to your beach attire.
Cara Brazilian Bottom - Santorini

Cara Brazilian Bottom - Santorini

Cara Brazilian Bottom in Santorini adds a touch of elegance to your swimwear with its pearl and chain embellishments. It's the perfect piece for those who love a little luxury on the beach.
Temptation Top Triangle - Striking Stripes

Temptation Top Triangle - Striking Stripes

The Temptation Top Triangle is a captivating choice for beachgoers. Its adjustable straps and removable padding offer a customizable fit, while the bold details ensure you'll turn heads.
Infatuation Brazilian Bottom - Oyster

Infatuation Brazilian Bottom - Oyster

The Infatuation Brazilian Bottom in Oyster is a detailed and flattering piece. Its full shirring and gold-plated hardware make it a luxurious and comfortable choice for any beach outing.
Temptation Brazilian Bottom - Midnight

Temptation Brazilian Bottom - Midnight

The Temptation Brazilian Bottom in Midnight is the epitome of beachside allure. Its sleek design and skimpy coverage will have you feeling confident and stylish all day long.
Caicos Bralette Top - Havana Cabana

Caicos Bralette Top - Havana Cabana

The Caicos Bralette Top is a head-turner with its bold snakeskin print and turquoise beading. It's an exotic and comfortable choice for any beach adventure.
Caicos Cheeky Bottom - Havana Cabana

Caicos Cheeky Bottom - Havana Cabana

The Caicos Cheeky Bottom is a bold statement piece. Its snakeskin print and gold-plated hardware offer a luxurious and comfortable beach experience.
Tulum Bralette Top - Banana Cabana

Tulum Bralette Top - Banana Cabana

The Tulum Bralette Top in Banana Cabana is a versatile and chic option. Its adjustable straps and removable padding make it a stylish and practical choice for any beachgoer.
Tulum Tie-Side Bottom - Caribbean Mist

Tulum Tie-Side Bottom - Caribbean Mist

The Tulum Tie-Side Bottom in Caribbean Mist offers a customizable and comfortable fit. Its thick ties and moderate coverage make it a beachwear staple.
Tulum Triangle Top - Caribbean Mist

Tulum Triangle Top - Caribbean Mist

The Tulum Triangle Top in Caribbean Mist is a dreamy addition to your swimwear collection. Its thick straps and ribbed fabric offer support and style in equal measure.
Tulum Bralette Top - Caribbean Mist

Tulum Bralette Top - Caribbean Mist

The Tulum Bralette Top in Caribbean Mist combines elegance with comfort. Its thick straps and adjustable fit make it a must-have for any stylish beachgoer.

Accessorizing Your Beach Outfit

Once you've selected your swimsuit, it's time to think about accessorizing. Beach accessories in 2024 are not just about aesthetics; they serve a purpose too. Wide-brimmed hats and UV-protective sunglasses are must-haves for sun protection. Beach bags made from recycled materials are both stylish and eco-friendly. And don't forget to slip on a pair of comfortable sandals that can handle the sand and the sidewalk alike.

Beach Attire for Everyone

The beauty of beach fashion in 2024 is its inclusivity. Brands are embracing body positivity, offering extended sizes and adaptive swimwear to ensure everyone can find their perfect beach attire. Children's beach clothing is designed for both style and protection, with many options offering built-in sun protection. And for those looking to make a statement, the influence of celebrity beach fashion and runway trends provides ample inspiration for a standout seaside ensemble.

Remember, the best beach attire is the one that makes you feel confident and comfortable. With the right pieces, you'll be ready to soak up the sun, ride the waves, and create lasting memories on the coast.

Size Guide

TOP FIT
Our size chart is a guide to help you choose that perfect fit.
Sizing can vary due to coverage. If you are in-between size, we recommend to go up one size up.

SIZE AA/A B C D DD E F G GG/H
30 XS XS S S/M M L L XL 2XL
32 XS S S/M M L L XL 2XL 3XL
34 S S/M M L L XL 2XL 2XL 3XL
36 S/M M L L XL 2XL 2XL 3XL 3XL
38 M L L XL 2XL 2XL 3XL 3XL 3XL

BOTTOM FIT 

SIZE USA Waist (in) Waist (cm) Hips (in) Hips (cm)
XS 00-2 24-25 61-63.5 35-36 89-91.4
S 2-4 25-27 63.5-68.5 37-38 94-96.5
M 6-8 27-29 68.5-74 39-40 99-101.6
L 8-10 29-31 74-79 41-43 104-109
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