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Summer 2024's Hottest Women's Swimwear Trends & Styles

As the mercury rises and the call of the beach becomes irresistible, it's time to talk about a summer essential: women's swimwear. With the arrival of Summer 2024, swimwear trends have taken a joyful leap into a pool of vibrant colors, innovative designs, and eco-conscious materials. Whether you're planning a tropical getaway or simply soaking up the sun at your local beach, choosing the right swimwear can be both exciting and daunting.

This ultimate guide dives into the latest trends and offers tips on finding the perfect swimwear to flatter your figure, resonate with your personal style, and ensure you're ready for a splash. From the rise of sustainable fashion to the inclusion of diverse sizes, we've got you covered. So, before you hit the waves, let's explore what Summer 2024 has in store for women's swimwear.

Discover Your Perfect Swim Style

Before we unveil the stunning array of swimwear options, let's consider what makes the perfect swimsuit. It's not just about following trends; it's about finding a piece that feels like a second skin, boosts your confidence, and stands up to the elements. This year, body positivity is in the spotlight, and swimwear designers are embracing all shapes and sizes, ensuring there's a style for every body type.

When selecting your swimwear, consider factors such as support, coverage, and material. Whether you're looking for a suit that offers UV protection, one that resists chlorine, or a statement piece with striking patterns and embellishments, there's something out there for you. And if you're environmentally conscious, you'll be pleased to find a plethora of eco-friendly options that don't compromise on style.

Now that you're equipped with the knowledge to make an informed choice, it's time to dive into the latest women's swimwear that's making waves this season. From tie-side bottoms to triangle tops and everything in between, let's take a look at some of the most sought-after pieces.

Bellamy Tie-Side Bottom - Rose

Bellamy Tie-Side Bottom - Rose

The Bellamy Tie-Side Bottom in Rose is the epitome of cute and flirty swimwear. Adorned with pearl gold chains, it offers versatility in wear, fitting comfortably as a high-leg or waist style. Made with a nylon-spandex blend, it provides moderate coverage and a seamless fit, perfect for those sunny days.
Tulum Triangle Top - Banana Cabana

Tulum Triangle Top - Banana Cabana

The Tulum Triangle Top in Banana Cabana is your ticket to Caribbean-inspired elegance. Its ribbed design and gold-plated hardware make it a chic choice, while the adjustable straps ensure the perfect fit. Removable padding adds to its allure, making it a summer must-have.
Aruba Triangle Top - Flamingo Fancy

Aruba Triangle Top - Flamingo Fancy

Bright and sparkly, the Aruba Triangle Top in Flamingo Fancy is a summer standout. Featuring diamante chains and thick adjustable straps, it combines comfort with a touch of glamour. Its nylon-spandex fabric promises a supportive and flattering fit.
Marilyn's Pearl Cheeky Bottom - Bleeding Sapphire

Marilyn's Pearl Cheeky Bottom - Bleeding Sapphire

Pearls take center stage with Marilyn's Pearl Cheeky Bottom in Bleeding Sapphire. This high-leg or waist style bottom offers moderate coverage and a classic, chic look. Crafted for a true-to-size fit, it's a timeless addition to your swimwear collection.
Marilyn's Pearl Brazilian Bottom - Sugar Venom

Marilyn's Pearl Brazilian Bottom - Sugar Venom

For minimal coverage with maximum style, Marilyn's Pearl Brazilian Bottom in Sugar Venom is your go-to. The chic design, complete with full shirring, can be worn high on the hips or waist, ensuring a seamless fit and a touch of sophistication.
Marilyn's Pearl Brazilian Bottom - Bleeding Sapphire

Marilyn's Pearl Brazilian Bottom - Bleeding Sapphire

The Marilyn's Pearl Brazilian Bottom in Bleeding Sapphire redefines elegance in swimwear. Designed for a high-leg or waist fit, it offers minimal coverage and full shirring, ensuring a sleek and seamless silhouette by the pool or beach.
Strawberries & Cream Tie-Side Bottom - Cotton Candy

Strawberries & Cream Tie-Side Bottom - Cotton Candy

Indulge in the sweetness of the Strawberries & Cream Tie-Side Bottom in Cotton Candy. With its cheeky pink stripes and strawberry tassels, it offers moderate coverage and can be worn high on the hips or waist for a playful summer vibe.
Sasha Tie-Side Bottom - Trippin

Sasha Tie-Side Bottom - Trippin

Make a bold statement with the Sasha Tie-Side Bottom in Trippin. Designed for those who dare to stand out, it offers skimpy coverage and can be worn high on the hips or waist. The thick ties ensure comfort, making it a fearless choice for the beach.
Portofino Triangle Top - Chili Pepper

Portofino Triangle Top - Chili Pepper

The Portofino Triangle Top in Chili Pepper is a true head-turner. Embellished with chains and featuring removable padding, it offers both style and comfort. Adjustable straps allow for a personalized fit, making it a spicy addition to your swimwear.
Zhara Triangle Top - Tha Moment

Zhara Triangle Top - Tha Moment

Dive into chic with the Zhara Triangle Top in Tha Moment. Adorned with aqua gems, this top features adjustable straps and removable padding, offering both shimmer and support. It's a stylish choice for those who love to sparkle in the sun.
Portofino Triangle Top - Sea Green

Portofino Triangle Top - Sea Green

The Portofino Triangle Top in Sea Green is a vision of elegance. With its chain embellishments and supportive design, it's a piece that promises both style and comfort. Removable padding and adjustable straps make it a versatile summer essential.
Showstopper Triangle Top - Maritime Martini

Showstopper Triangle Top - Maritime Martini

Be the center of attention with the Showstopper Triangle Top in Maritime Martini. Designed for those who seek the spotlight, it offers support and comfort with a touch of glamour. Its gold-plated hardware adds a luxurious feel to your swim look.
Deja Skirt - Oyster

Deja Skirt - Oyster

The Deja Skirt in Oyster is a must-have for any swim collection. This crochet knit skirt is sure to turn heads and elevate your beachwear to new heights of style. Pair it with your favorite swim pieces for a complete and captivating ensemble.
Marilyn's Pearl Triangle Top - Bleeding Sapphire

Marilyn's Pearl Triangle Top - Bleeding Sapphire

Elegance meets comfort in Marilyn's Pearl Triangle Top in Bleeding Sapphire. With adjustable shoulder straps and a molded cup, it's designed to provide extra support while exuding timeless sophistication. Dive into luxury with this pearl-accented top.
Temptation Top Triangle - Striking Stripes

Temptation Top Triangle - Striking Stripes

The Temptation Top Triangle in Striking Stripes is a bold blend of style and empowerment. Featuring adjustable straps and removable padding, it offers a sizzling look that's both supportive and confident. Embrace your allure with this striking piece.
Emilia Triangle Top - Apricot Fling

Emilia Triangle Top - Apricot Fling

Sparkle in the Emilia Triangle Top in Apricot Fling, a sequin-dazzled piece with diamante gems on the neckline. Its thick straps and removable padding provide both shimmer and support, making it a glamorous addition to your swimwear collection.
Ariana Triangle Top - Saffron

Ariana Triangle Top - Saffron

The Ariana Triangle Top in Saffron channels Arabian elegance with its gold chain detailing and leopard texture. Offering support and comfort, this exotic piece elevates your swim wardrobe with a touch of chic sophistication.
Riri Tie-Side Bottom - Something Blue

Riri Tie-Side Bottom - Something Blue

The Riri Tie-Side Bottom in Something Blue is flirty and chic. Designed to be worn high on the hips or waist, it offers moderate coverage and a comfortable fit. Its gold-plated hardware adds a luxurious touch to this signature bikini bottom.
Deja Skirt - Sea Green

Deja Skirt - Sea Green

Demand attention with the Showstopper Tie-Side Bottom in Maritime Martini. With its moderate coverage and thick ties, it's designed to be worn high on the hips or waist. This bottom is perfect for those who want to make a bold beach statement.
Tulum Triangle Top - Caribbean Mist

Tulum Triangle Top - Caribbean Mist

The Riri Tie-Side Bottom in Cupid's Kiss is the epitome of flirty chic. Offering moderate coverage and a comfortable fit, it's designed to be worn high on the hips or waist. Its gold-plated hardware adds a touch of luxury to your swim style.
Emilia Tie-Side Bottom - Drip Drip

Emilia Tie-Side Bottom - Drip Drip

Add a staple to your swim collection with the Deja Skirt in Sea Green. This crochet knit skirt is a versatile piece that will ensure all eyes are on you. Pair it with your favorite swim top for a complete and stylish beach look.
Aruba Triangle Top - Lightening Bolt

Aruba Triangle Top - Lightening Bolt

Embrace the cool vibes of the Caribbean with the Tulum Triangle Top in Caribbean Mist. Its ribbed design and elegant detailing make it a chic resort look. With removable padding and adjustable straps, it's a summer essential for every beachgoer.
Zhara Triangle Top - Lightening Bolt

Zhara Triangle Top - Lightening Bolt

The Emilia Tie-Side Bottom in Drip Drip is flirty and designed for comfort. With moderate coverage and thick ties, it can be worn high on the hips or waist, ensuring a seamless fit. Its silver-plated hardware adds a touch of sparkle to your swimwear.
Emilia Triangle Top - Drip Drip

Emilia Triangle Top - Drip Drip

The Aruba Triangle Top in Lightening Bolt is a bright and sparkly choice for summer. With diamante chains and adjustable straps, it offers both style and support. Its vibrant design is sure to get hearts racing on any beach day.
Ariana Triangle Top - Spicy Mami

Ariana Triangle Top - Spicy Mami

Flirty and fun, the Zhara Triangle Top in Lightening Bolt features blue gems for extra shimmer. With thick straps and removable padding, it provides support and comfort while adding a pop of neon to your swimwear collection.
Emilia Brazilian Bottom - Drip Drip

Emilia Brazilian Bottom - Drip Drip

The Emilia Triangle Top in Drip Drip is a sequin-adorned piece that shimmers under the sun. With diamante gems on the neckline and thick straps for support, it offers both glamour and comfort for a standout beach look.
Ariana Triangle Top - Moody

Ariana Triangle Top - Moody

The Ariana Triangle Top in Spicy Mami brings Arabian chic to your swimwear. With gold chain detailing and leopard texture, it offers support and elegance. Adjustable straps ensure a perfect fit, making it a luxurious choice for the pool or beach.

Swimwear Trends to Watch in 2024

The swimwear scene in 2024 is all about innovation and inclusivity. Eco-friendly materials are becoming mainstream, with brands introducing swimsuits made from recycled fabrics and sustainable practices. Technology is also playing a role, with fabrics that offer more than just style—think sun protection, quick-drying properties, and enhanced durability.

Design-wise, we're seeing a resurgence of classic styles with modern twists. High-waisted bottoms continue to reign, offering both comfort and a nod to retro chic. Bold prints and textures, such as animal prints and ribbed materials, are also making a statement. And for those who prefer a more understated look, minimalist designs in earthy tones are proving to be timeless.

Another exciting trend is the rise of customizable swimwear. Brands are now offering virtual fittings and personalized options, allowing you to create a swimsuit that's truly unique to you. This bespoke approach not only ensures a perfect fit but also reflects your individual style.

But trends aside, the most important thing is how you feel in your swimwear. Confidence is the truest form of style, and with the diverse options available, you're sure to find a swimsuit that makes you feel like the best version of yourself.

Caring for Your Swimwear

Once you've found your dream swimsuit, proper care is essential to keep it looking great. Always rinse your swimwear in cold water after use to remove chlorine, salt, or lotions. Avoid wringing it out, which can damage the fabric, and instead gently squeeze the water out. Lay it flat to dry in the shade, as direct sunlight can fade colors and weaken fibers. With a little love and attention, your swimwear will stay vibrant and retain its shape for many summers to come.

Now that you're ready to make a splash in the latest women's swimwear, remember that the best swimsuit is one that brings you joy and comfort. Embrace the trends that speak to you, and don't be afraid to mix and match to create a look that's uniquely yours. Happy swimming!

Size Guide

TOP FIT
Our size chart is a guide to help you choose that perfect fit.
Sizing can vary due to coverage. If you are in-between size, we recommend to go up one size up.

SIZE AA/A B C D DD E F G GG/H
30 XS XS S S/M M L L XL 2XL
32 XS S S/M M L L XL 2XL 3XL
34 S S/M M L L XL 2XL 2XL 3XL
36 S/M M L L XL 2XL 2XL 3XL 3XL
38 M L L XL 2XL 2XL 3XL 3XL 3XL

BOTTOM FIT 

SIZE USA Waist (in) Waist (cm) Hips (in) Hips (cm)
XS 00-2 24-25 61-63.5 35-36 89-91.4
S 2-4 25-27 63.5-68.5 37-38 94-96.5
M 6-8 27-29 68.5-74 39-40 99-101.6
L 8-10 29-31 74-79 41-43 104-109
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