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Summer 2024's Hottest Women's Swimwear Trends & Styles

As the mercury rises and the call of the beach becomes irresistible, it's time to talk about a summer essential: women's swimwear. With the arrival of Summer 2024, swimwear trends have taken a joyful leap into a pool of vibrant colors, innovative designs, and eco-conscious materials. Whether you're planning a tropical getaway or simply soaking up the sun at your local beach, choosing the right swimwear can be both exciting and daunting.

This ultimate guide dives into the latest trends and offers tips on finding the perfect swimwear to flatter your figure, resonate with your personal style, and ensure you're ready for a splash. From the rise of sustainable fashion to the inclusion of diverse sizes, we've got you covered. So, before you hit the waves, let's explore what Summer 2024 has in store for women's swimwear.

Discover Your Perfect Swim Style

Before we unveil the stunning array of swimwear options, let's consider what makes the perfect swimsuit. It's not just about following trends; it's about finding a piece that feels like a second skin, boosts your confidence, and stands up to the elements. This year, body positivity is in the spotlight, and swimwear designers are embracing all shapes and sizes, ensuring there's a style for every body type.

When selecting your swimwear, consider factors such as support, coverage, and material. Whether you're looking for a suit that offers UV protection, one that resists chlorine, or a statement piece with striking patterns and embellishments, there's something out there for you. And if you're environmentally conscious, you'll be pleased to find a plethora of eco-friendly options that don't compromise on style.

Now that you're equipped with the knowledge to make an informed choice, it's time to dive into the latest women's swimwear that's making waves this season. From tie-side bottoms to triangle tops and everything in between, let's take a look at some of the most sought-after pieces.

Tulum Triangle Top - Banana Cabana

Tulum Triangle Top - Banana Cabana

 The Bellamy Tie-Side Bottom in Rose is the epitome of cute and flirty swimwear. Adorned with pearl gold chains, it offers versatility in wear, fitting comfortably as a high-leg or waist style. Made with a nylon-spandex blend, it provides moderate coverage and a seamless fit, perfect for those sunny days.
Aruba Triangle Top - Flamingo Fancy

Aruba Triangle Top - Flamingo Fancy

 The Tulum Triangle Top in Banana Cabana is your ticket to Caribbean-inspired elegance. Its ribbed design and gold-plated hardware make it a chic choice, while the adjustable straps ensure the perfect fit. Removable padding adds to its allure, making it a summer must-have.
Marilyn's Pearl Cheeky Bottom - Bleeding Sapphire

Marilyn's Pearl Cheeky Bottom - Bleeding Sapphire

 Bright and sparkly, the Aruba Triangle Top in Flamingo Fancy is a summer standout. Featuring diamante chains and thick adjustable straps, it combines comfort with a touch of glamour. Its nylon-spandex fabric promises a supportive and flattering fit.
Marilyn's Pearl Brazilian Bottom - Sugar Venom

Marilyn's Pearl Brazilian Bottom - Sugar Venom

 Pearls take center stage with Marilyn's Pearl Cheeky Bottom in Bleeding Sapphire. This high-leg or waist style bottom offers moderate coverage and a classic, chic look. Crafted for a true-to-size fit, it's a timeless addition to your swimwear collection.
Strawberries & Cream Tie-Side Bottom - Cotton Candy

Strawberries & Cream Tie-Side Bottom - Cotton Candy

 For minimal coverage with maximum style, Marilyn's Pearl Brazilian Bottom in Sugar Venom is your go-to. The chic design, complete with full shirring, can be worn high on the hips or waist, ensuring a seamless fit and a touch of sophistication.
Sasha Tie-Side Bottom - Trippin

Sasha Tie-Side Bottom - Trippin

 The Marilyn's Pearl Brazilian Bottom in Bleeding Sapphire redefines elegance in swimwear. Designed for a high-leg or waist fit, it offers minimal coverage and full shirring, ensuring a sleek and seamless silhouette by the pool or beach.
Showstopper Triangle Top - Maritime Martini

Showstopper Triangle Top - Maritime Martini

 Indulge in the sweetness of the Strawberries & Cream Tie-Side Bottom in Cotton Candy. With its cheeky pink stripes and strawberry tassels, it offers moderate coverage and can be worn high on the hips or waist for a playful summer vibe.
Deja Skirt - Oyster

Deja Skirt - Oyster

 Make a bold statement with the Sasha Tie-Side Bottom in Trippin. Designed for those who dare to stand out, it offers skimpy coverage and can be worn high on the hips or waist. The thick ties ensure comfort, making it a fearless choice for the beach.
Marilyn's Pearl Triangle Top - Bleeding Sapphire

Marilyn's Pearl Triangle Top - Bleeding Sapphire

 The Portofino Triangle Top in Chili Pepper is a true head-turner. Embellished with chains and featuring removable padding, it offers both style and comfort. Adjustable straps allow for a personalized fit, making it a spicy addition to your swimwear.
Temptation Top Triangle - Striking Stripes

Temptation Top Triangle - Striking Stripes

 Dive into chic with the Zhara Triangle Top in Tha Moment. Adorned with aqua gems, this top features adjustable straps and removable padding, offering both shimmer and support. It's a stylish choice for those who love to sparkle in the sun.
Emilia Triangle Top - Apricot Fling

Emilia Triangle Top - Apricot Fling

 The Portofino Triangle Top in Sea Green is a vision of elegance. With its chain embellishments and supportive design, it's a piece that promises both style and comfort. Removable padding and adjustable straps make it a versatile summer essential.
Ariana Triangle Top - Saffron

Ariana Triangle Top - Saffron

 Be the center of attention with the Showstopper Triangle Top in Maritime Martini. Designed for those who seek the spotlight, it offers support and comfort with a touch of glamour. Its gold-plated hardware adds a luxurious feel to your swim look.
Tulum Triangle Top - Caribbean Mist

Tulum Triangle Top - Caribbean Mist

 The Deja Skirt in Oyster is a must-have for any swim collection. This crochet knit skirt is sure to turn heads and elevate your beachwear to new heights of style. Pair it with your favorite swim pieces for a complete and captivating ensemble.
Emilia Tie-Side Bottom - Drip Drip

Emilia Tie-Side Bottom - Drip Drip

 Elegance meets comfort in Marilyn's Pearl Triangle Top in Bleeding Sapphire. With adjustable shoulder straps and a molded cup, it's designed to provide extra support while exuding timeless sophistication. Dive into luxury with this pearl-accented top.
Aruba Triangle Top - Lightening Bolt

Aruba Triangle Top - Lightening Bolt

 The Temptation Top Triangle in Striking Stripes is a bold blend of style and empowerment. Featuring adjustable straps and removable padding, it offers a sizzling look that's both supportive and confident. Embrace your allure with this striking piece.
Ariana Triangle Top - Spicy Mami

Ariana Triangle Top - Spicy Mami

 Sparkle in the Emilia Triangle Top in Apricot Fling, a sequin-dazzled piece with diamante gems on the neckline. Its thick straps and removable padding provide both shimmer and support, making it a glamorous addition to your swimwear collection.
Emilia Brazilian Bottom - Drip Drip

Emilia Brazilian Bottom - Drip Drip

 The Ariana Triangle Top in Saffron channels Arabian elegance with its gold chain detailing and leopard texture. Offering support and comfort, this exotic piece elevates your swim wardrobe with a touch of chic sophistication.

Swimwear Trends to Watch in 2024

The swimwear scene in 2024 is all about innovation and inclusivity. Eco-friendly materials are becoming mainstream, with brands introducing swimsuits made from recycled fabrics and sustainable practices. Technology is also playing a role, with fabrics that offer more than just style—think sun protection, quick-drying properties, and enhanced durability.

Design-wise, we're seeing a resurgence of classic styles with modern twists. High-waisted bottoms continue to reign, offering both comfort and a nod to retro chic. Bold prints and textures, such as animal prints and ribbed materials, are also making a statement. And for those who prefer a more understated look, minimalist designs in earthy tones are proving to be timeless.

Another exciting trend is the rise of customizable swimwear. Brands are now offering virtual fittings and personalized options, allowing you to create a swimsuit that's truly unique to you. This bespoke approach not only ensures a perfect fit but also reflects your individual style.

But trends aside, the most important thing is how you feel in your swimwear. Confidence is the truest form of style, and with the diverse options available, you're sure to find a swimsuit that makes you feel like the best version of yourself.

Caring for Your Swimwear

Once you've found your dream swimsuit, proper care is essential to keep it looking great. Always rinse your swimwear in cold water after use to remove chlorine, salt, or lotions. Avoid wringing it out, which can damage the fabric, and instead gently squeeze the water out. Lay it flat to dry in the shade, as direct sunlight can fade colors and weaken fibers. With a little love and attention, your swimwear will stay vibrant and retain its shape for many summers to come.

Now that you're ready to make a splash in the latest women's swimwear, remember that the best swimsuit is one that brings you joy and comfort. Embrace the trends that speak to you, and don't be afraid to mix and match to create a look that's uniquely yours. Happy swimming!

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Size Guide

TOP FIT
Our size chart is a guide to help you choose that perfect fit.
Sizing can vary due to coverage. If you are in-between size, we recommend to go up one size up.

SIZE AA/A B C D DD E F G GG/H
30 XS XS S S/M M L L XL 2XL
32 XS S S/M M L L XL 2XL 3XL
34 S S/M M L L XL 2XL 2XL 3XL
36 S/M M L L XL 2XL 2XL 3XL 3XL
38 M L L XL 2XL 2XL 3XL 3XL 3XL

BOTTOM FIT 

SIZE USA Waist (in) Waist (cm) Hips (in) Hips (cm)
XS 00-2 24-25 61-63.5 35-36 89-91.4
S 2-4 25-27 63.5-68.5 37-38 94-96.5
M 6-8 27-29 68.5-74 39-40 99-101.6
L 8-10 29-31 74-79 41-43 104-109
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