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Empower Your Summer: Top Swimwear Trends for Women in 2024

As the seasons turn and the days get warmer, the quest for the perfect piece of swimwear becomes a priority for many. In 2024, the trends in women's swimwear are all about styles that not only catch the eye but also empower the wearer. It's time to shelve the outdated notion that swimwear is just a utilitarian garment. Instead, let's celebrate the fusion of fashion, comfort, and confidence that today's bathing suits provide. Whether you're lounging by the pool or taking on the waves, the right swimsuit can make you feel invincible.

With a focus on body positivity and inclusivity, this year's swimwear collections are designed to flatter a wide range of body types. Sustainable materials are also making a splash, showing that style and eco-consciousness can go hand in hand. From high-waisted bikinis to sleek one-pieces, there's something for everyone. But before we dive into the stunning array of options, let's explore the trending topics that are defining hot women's swimwear in 2024.

Swimwear That Makes a Statement

Today's swimwear isn't just about bold prints or vibrant colors; it's about making a statement. Women are looking for pieces that reflect their personality and make them feel empowered. Celebrity-endorsed lines, body-positive designs, and technologically advanced fabrics are all part of the swimwear narrative this year. With the rise of the body positivity movement, brands are offering more inclusive sizes and styles that celebrate every curve.

But before we unveil the must-have swimwear that will set trends this summer, let's take a closer look at some of the most sizzling, empowering, and fashion-forward options available. From the shores to the poolside, these are the pieces that will help you own your look and feel like the best version of yourself.

Bellatrix Brazilian Bottom - Fyi

Bellatrix Brazilian Bottom - Fyi

The Bellatrix Brazilian Bottom in Fyi is a show-stopper with its skimpy coverage and gold-plated hardware. Perfect for those who love a high leg style and want to minimize tan lines.
Caicos Brazilian Bottom - Havana Cabana

Caicos Brazilian Bottom - Havana Cabana

Caicos Brazilian Bottom in Havana Cabana is where exotic meets elegance. The turquoise beading and bold snakeskin print will have you channeling island vibes.
Bellatrix Brazilian Bottom - Golden Hour

Bellatrix Brazilian Bottom - Golden Hour

Golden Hour shines with the Bellatrix Brazilian Bottom, accessorized for maximum impact. Its skimpy cut is designed to enhance your curves.
Infatuation Brazilian Bottom - Red Hot

Infatuation Brazilian Bottom - Red Hot

Infatuation Brazilian Bottom in Red Hot is a love affair waiting to happen. Detailed to perfection, it promises to be your new best friend on sunny days.
Temptation Cheeky Bottom - Striking Stripes

Temptation Cheeky Bottom - Striking Stripes

The Temptation Cheeky Bottom in Striking Stripes is a blend of bold embroidery and cheeky cuts, perfect for making a confident statement.
Temptation Top Triangle - Midnight

Temptation Top Triangle - Midnight

Temptation Top Triangle in Midnight is the ultimate blend of support and style. Adjustable straps and removable padding allow for a perfect fit.
Temptation Top Bralette - Striking Stripes

Temptation Top Bralette - Striking Stripes

Temptation Top Bralette in Striking Stripes is where comfort meets chic. The adjustable straps ensure a snug fit, ideal for any beach adventure.
Temptation Tie Side Bottom - Midnight

Temptation Tie Side Bottom - Midnight

Temptation Tie Side Bottom in Midnight is all about the allure. With a booty-scrunch design, it's sure to turn heads.
Sasha Tie-Side Bottom - Bang Bang

Sasha Tie-Side Bottom - Bang Bang

Sasha Tie-Side Bottom in Bang Bang is bold and unapologetically chic. The thick ties and skimpy cut are perfect for a fashion-forward look.
Showstopper Triangle Top - Maritime Martini

Showstopper Triangle Top - Maritime Martini

Showstopper Triangle Top in Maritime Martini is designed to demand attention. Supportive thick straps and removable padding provide both comfort and style.
Temptation Brazilian Bottom - Striking Stripes

Temptation Brazilian Bottom - Striking Stripes

Temptation Brazilian Bottom in Striking Stripes is your new go-to for a sizzling beach look. Its skimpy coverage is perfect for boosting your booty.
Sasha Brazilian Bottom - Trippin

Sasha Brazilian Bottom - Trippin

Sasha Brazilian Bottom in Trippin' is the bold statement piece you've been looking for. The skimpy coverage is perfect for a high-leg style.
Bellatrix Tie-Side Bottom - Fyi

Bellatrix Tie-Side Bottom - Fyi

Bellatrix Tie-Side Bottom in Fyi offers moderate coverage with a high-leg option. The thick ties ensure a comfortable fit for your sun-soaked adventures.
Temptation Tie Side Bottom - Striking Stripes

Temptation Tie Side Bottom - Striking Stripes

Temptation Tie Side Bottom in Striking Stripes features a cheeky silhouette and booty-scrunch design, perfect for those who love to stand out.
Bellatrix Brazilian Bottom - Creme Brulee

Bellatrix Brazilian Bottom - Creme Brulee

Bellatrix Brazilian Bottom in Creme Brulee brings a touch of sweetness to your swimwear collection. Its skimpy cut is designed to flatter and tan line-free.
Temptation Top Triangle - Striking Stripes

Temptation Top Triangle - Striking Stripes

Temptation Top Triangle in Striking Stripes is the perfect mix of bold and supportive. Its adjustable straps make it a versatile choice for any swimwear enthusiast.
Infatuation Brazilian Bottom - Oyster

Infatuation Brazilian Bottom - Oyster

Infatuation Brazilian Bottom in Oyster is the epitome of detailed design. Fall in love with its skimpy coverage and gold-plated hardware.
Infatuation Brazilian Bottom - Caviar

Infatuation Brazilian Bottom - Caviar

Infatuation Brazilian Bottom in Caviar is a luxurious addition to your beachwear. Its detailed design and skimpy coverage are sure to impress.
Temptation Brazilian Bottom - Midnight

Temptation Brazilian Bottom - Midnight

Temptation Brazilian Bottom in Midnight is the perfect blend of style and sass. Its skimpy coverage will help you make a statement wherever you go.
Caicos Bralette Top - Havana Cabana

Caicos Bralette Top - Havana Cabana

Caicos Bralette Top in Havana Cabana is a stunning piece that mirrors the beauty of the Caribbean. Its snakeskin print and beading are sure to dazzle.
Infatuation Cheeky Bottom - Red Hot

Infatuation Cheeky Bottom - Red Hot

Infatuation Cheeky Bottom in Red Hot offers a moderate coverage with a high-leg option. Detailed to perfection, it's a must-have for your swimwear wardrobe.
Caicos Cheeky Bottom - Havana Cabana

Caicos Cheeky Bottom - Havana Cabana

Caicos Cheeky Bottom in Havana Cabana is a stunning reflection of turquoise waters and bold prints. Perfect for those seeking a cheeky cut with style.
Sasha Brazilian Bottom - Bang Bang

Sasha Brazilian Bottom - Bang Bang

Showstopper Tie-Side Bottom in Maritime Martini is designed for those who crave the spotlight. Its moderate coverage and comfortable ties make it a standout piece.
Infatuation Triangle Top - Red Hot

Infatuation Triangle Top - Red Hot

Sasha Brazilian Bottom in Bang Bang is a jaw-dropping addition to your beach attire. Its skimpy coverage is perfect for a bold and beautiful look.
Infatuation Tie-Side Bottom - Red Hot

Infatuation Tie-Side Bottom - Red Hot

Infatuation Triangle Top in Red Hot is a detailed masterpiece. Its supportive straps and removable padding ensure a perfect blend of style and comfort.
Bellatrix Tie-Side Bottom - Golden Hour

Bellatrix Tie-Side Bottom - Golden Hour

Infatuation Tie-Side Bottom in Red Hot is a detailed delight. Its moderate coverage and thick ties offer both comfort and style for your beach days.

Remember, the right swimwear is not just about the look; it's about how it makes you feel. Whether you're seeking a suit for leisure, sport, or simply soaking up the sun, the key is to find a piece that resonates with your personal style and offers the comfort and support you need. So, let's take a journey through the latest trends and find your next favorite swimsuit that celebrates your individuality and style.

Choosing the Right Swimwear for Your Body Type

Understanding your body type is crucial when selecting swimwear. Look for styles that accentuate your best features and provide the right amount of coverage and support where you need it. High-waisted bottoms, for example, are great for those who prefer more coverage around the midsection, while Brazilian cuts are perfect for those who want to flaunt a little more. Don't shy away from trying different patterns, colors, and cuts. The most important thing is that you feel confident and comfortable.

Sustainable and Eco-Friendly Options

As we become more environmentally conscious, the demand for sustainable fashion has reached the swimwear industry. Brands are now offering stylish options made from recycled materials and eco-friendly processes. These swimsuits not only look good but also contribute to a healthier planet. By choosing eco-friendly swimwear, you're making a statement about your values and commitment to the environment.

Accessorize Your Swimwear

No outfit is complete without the right accessories, and swimwear is no exception. From sun hats to beach bags, the right accessories can elevate your swimwear look. Consider the occasion and choose accessories that complement your swimsuit and add a touch of personality. Remember, confidence is the best accessory you can wear, so pick pieces that make you feel fabulous.

As you prepare for the summer of 2024, embrace the trends that resonate with you and choose swimwear that empowers you. Whether it's a high-leg cut that elongates your figure or a full-coverage suit that offers comfort, the perfect swimsuit is out there waiting for you. Happy swimming!

Size Guide

TOP FIT
Our size chart is a guide to help you choose that perfect fit.
Sizing can vary due to coverage. If you are in-between size, we recommend to go up one size up.

SIZE AA/A B C D DD E F G GG/H
30 XS XS S S/M M L L XL 2XL
32 XS S S/M M L L XL 2XL 3XL
34 S S/M M L L XL 2XL 2XL 3XL
36 S/M M L L XL 2XL 2XL 3XL 3XL
38 M L L XL 2XL 2XL 3XL 3XL 3XL

BOTTOM FIT 

SIZE USA Waist (in) Waist (cm) Hips (in) Hips (cm)
XS 00-2 24-25 61-63.5 35-36 89-91.4
S 2-4 25-27 63.5-68.5 37-38 94-96.5
M 6-8 27-29 68.5-74 39-40 99-101.6
L 8-10 29-31 74-79 41-43 104-109
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