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2024's Ultimate Guide to Fashionable Swimwear: Chic Trends & Styles

As the sun kisses the horizon and the scent of saltwater fills the air, it's time to talk about the essential summer companion: fashionable swimwear. With 2024 already shaping up to be a year of bold aesthetics and innovative designs, staying ahead of the swimwear curve is key to making a splash. Whether you're lounging by an infinity pool or soaking up rays on a sandy beach, your choice of swimwear speaks volumes about your style. In this guide, we'll explore the hottest trends, styles, and shopping destinations for swimwear that will turn heads and boost confidence.

From the revival of vintage cuts to the emergence of sustainable fabrics, the swimwear scene is undergoing a transformation. This year, it's not just about looking good; it's about feeling good and making responsible fashion choices. We'll dive into the world of fashionable swimwear, highlighting the key trends that are dominating the beaches and poolsides this year.

Discover the Latest in Swimwear Fashion

Before we unveil the stunning array of swimwear options, let's take a look at some of the defining trends of 2024. High-waisted bikinis are making a comeback, offering a nod to retro glamour while providing comfort and coverage. On the flip side, daring cut-outs and asymmetrical designs are allowing beachgoers to flaunt their figures with confidence. Sustainable swimwear brands are also gaining traction, appealing to the eco-conscious consumer with recycled materials and ethical production practices.

With the rise of social media influencers, swimwear fashion is becoming more accessible and diverse. Body positivity is at the forefront, with brands expanding their size ranges to embrace all body types. And for those seeking luxury, designer collaborations are bringing high-fashion to the shoreline with exclusive prints and sumptuous fabrics.

Now, let's dive into an array of fashionable swimwear pieces that are sure to make a statement this season. From embellished bikinis to sleek one-pieces, each item has been carefully selected for its style, quality, and trend-factor.

Aruba Tie-Side Bottom - Flamingo Fancy

Aruba Tie-Side Bottom - Flamingo Fancy

The Aruba Tie-Side Bottom in Flamingo Fancy is a dazzling addition to any beach ensemble. With its bright, sparkly design and diamante chains, this bikini bottom offers a versatile fit, whether worn high on the leg or at the waist. Its thick, comfortable ties and true-to-size fit make it a summer must-have.
Tulum High Waisted Bottom - Caribbean Mist

Tulum High Waisted Bottom - Caribbean Mist

Elevate your poolside look with the Tulum High Waisted Bottom in Caribbean Mist. The high waist and leg cut flatter your figure, while the chain detail adds a touch of Caribbean cool. Its moderate coverage and shirring ensure a chic and cheeky look that's both comfortable and stylish.
Tulum Brazilian Bottom - Caribbean Mist

Tulum Brazilian Bottom - Caribbean Mist

Flaunt your curves with the Tulum Brazilian Bottom in Caribbean Mist. Designed for minimal coverage, this ribbed bottom enhances your silhouette and can be styled high or low on the waist. It's the perfect companion for tan line-free sunbathing and beach adventures.
Caicos Brazilian Bottom - Havana Cabana

Caicos Brazilian Bottom - Havana Cabana

Make a statement with the Caicos Brazilian Bottom in Havana Cabana. This bold snakeskin print bottom with turquoise beading channels exotic island vibes and offers a seamless fit with its true-to-size design. The gold-plated hardware adds a luxurious touch to this stunning piece.
Tulum Triangle Top - Banana Cabana

Tulum Triangle Top - Banana Cabana

The Tulum Triangle Top in Banana Cabana combines dreamy Caribbean inspiration with chic resort style. Its ribbed fabric and elegant detailing, along with adjustable straps, provide both comfort and a customizable fit. Add a touch of luxury to your swimwear collection with this top.
Tulum Brazilian Bottom - Banana Cabana

Tulum Brazilian Bottom - Banana Cabana

The Tulum Brazilian Bottom in Banana Cabana is the epitome of chic and sexy. Its skimpy coverage and ribbed fabric enhance your backside, while the gold-plated hardware ensures a comfortable fit even in the sun. This bottom is a true blend of style and comfort.
Aruba Triangle Top - Flamingo Fancy

Aruba Triangle Top - Flamingo Fancy

Sparkle under the sun with the Aruba Triangle Top in Flamingo Fancy. Embellished with diamante chains and featuring adjustable straps, this top offers both support and a dazzling look. Its removable padding and true-to-size fit make it a versatile choice for any summer outing.
Portofino Brazilian Bottom - Sea Green

Portofino Brazilian Bottom - Sea Green

The Portofino Brazilian Bottom in Sea Green brings a touch of class to your swimwear. Its chic embellished chain and skimpy coverage are designed to enhance your figure and minimize tan lines. Experience a new level of bikini luxury with this elegant piece.
Temptation Cheeky Bottom - Striking Stripes

Temptation Cheeky Bottom - Striking Stripes

Step out in confidence with the Temptation Cheeky Bottom in Striking Stripes. Its bold embroidery and cheeky silhouette are perfect for those who love to make a fashion statement. With full shirring and a true-to-size fit, it's designed to flatter and empower.
Marilyn's Pearl Cheeky Bottom - Bleeding Sapphire

Marilyn's Pearl Cheeky Bottom - Bleeding Sapphire

The Marilyn's Pearl Cheeky Bottom in Bleeding Sapphire is a timeless piece that combines elegance with a modern twist. Its moderate coverage and full shirring offer a flattering fit, while the pearl details add a touch of sophistication to your swimwear repertoire.
Marilyn's Pearl Brazilian Bottom - Sugar Venom

Marilyn's Pearl Brazilian Bottom - Sugar Venom

Sugar Venom never looked so sweet as with the Marilyn's Pearl Brazilian Bottom. Its minimal coverage and classic design make it a chic choice for sun-seekers. The full shirring and true-to-size fit ensure you'll look and feel fabulous by the water.
Marilyn's Pearl Brazilian Bottom - Bleeding Sapphire

Marilyn's Pearl Brazilian Bottom - Bleeding Sapphire

Channel classic elegance with the Marilyn's Pearl Brazilian Bottom in Bleeding Sapphire. With minimal coverage and full shirring, this bottom is designed to complement your figure and add a touch of luxury to your beach look.
Tulum Tie-Side Bottom - Banana Cabana

Tulum Tie-Side Bottom - Banana Cabana

The Tulum Tie-Side Bottom in Banana Cabana is flirty and fun, with a Caribbean-inspired chain that adds a unique touch. Its moderate coverage and full shirring provide a comfortable and flattering fit, perfect for any beach day.
Strawberries & Cream Tie-Side Bottom - Cotton Candy

Strawberries & Cream Tie-Side Bottom - Cotton Candy

Indulge in the sweetness of the Strawberries & Cream Tie-Side Bottom in Cotton Candy. Its pink stripes and strawberry tassels offer a playful look, while the moderate coverage and full shirring ensure a comfortable fit for all-day wear.
Tulum Cheeky Bottom - Banana Cabana

Tulum Cheeky Bottom - Banana Cabana

The Tulum Cheeky Bottom in Banana Cabana is the perfect blend of moderate coverage and chic style. Inspired by Caribbean vibes, this bottom is designed to flatter your figure and make a statement with every wear.
Portofino Triangle Top - Chili Pepper

Portofino Triangle Top - Chili Pepper

Set the beach ablaze with the Portofino Triangle Top in Chili Pepper. Its chain embellishments and thick straps provide both style and support, making it a fiery addition to your swimwear collection.
Portofino Triangle Top - Sea Green

Portofino Triangle Top - Sea Green

Dive into elegance with the Portofino Triangle Top in Sea Green. Its luxurious chains and adjustable straps offer a customizable and supportive fit, perfect for any seaside occasion.
Strawberries & Cream Cheeky Bottom - Cotton Candy

Strawberries & Cream Cheeky Bottom - Cotton Candy

The Strawberries & Cream Cheeky Bottom in Cotton Candy is a deliciously playful choice. Its pink stripes and strawberry tassels add a fun twist to your swimwear, while the moderate coverage and full shirring provide a flattering fit.
Temptation Brazilian Bottom - Striking Stripes

Temptation Brazilian Bottom - Striking Stripes

The Temptation Brazilian Bottom in Striking Stripes is a bold and empowering piece. Its skimpy coverage and full shirring enhance your curves, making it a sizzling addition to your summer wardrobe.
Aruba Brazilian Bottom - Flamingo Fancy

Aruba Brazilian Bottom - Flamingo Fancy

Embrace the vibrant energy of summer with the Aruba Brazilian Bottom in Flamingo Fancy. Its bright design and skimpy coverage are perfect for those who want to stand out and minimize tan lines.
Temptation Tie Side Bottom - Striking Stripes

Temptation Tie Side Bottom - Striking Stripes

The Temptation Tie Side Bottom in Striking Stripes combines bold details with a cheeky silhouette. Its moderate coverage and booty-scrunch design make it a captivating choice for any beachgoer.
Temptation Top Triangle - Striking Stripes

Temptation Top Triangle - Striking Stripes

The Temptation Top Triangle in Striking Stripes is a blend of boldness and style. Its adjustable straps and removable padding provide a supportive and customizable fit, perfect for making a statement by the pool.
Tulum Tie-Side Bottom - Caribbean Mist

Tulum Tie-Side Bottom - Caribbean Mist

Become the center of attention with the Showstopper Tie-Side Bottom in Maritime Martini. Its moderate coverage and full shirring are designed to flatter, while the thick ties ensure a comfortable fit.
Tulum Triangle Top - Caribbean Mist

Tulum Triangle Top - Caribbean Mist

Flirt with the waves in the Tulum Tie-Side Bottom in Caribbean Mist. Its dreamy design and moderate coverage offer a stylish and comfortable option for any beach adventure.
Strawberries & Cream Brazilian Bottom - Cotton Candy

Strawberries & Cream Brazilian Bottom - Cotton Candy

The Tulum Triangle Top in Caribbean Mist brings a touch of effortless cool to your swimwear. Its ribbed fabric and adjustable straps ensure a perfect fit, while the elegant detailing adds a chic resort vibe.
Portofino Tie-Side Bottom - Sea Green

Portofino Tie-Side Bottom - Sea Green

The Strawberries & Cream Brazilian Bottom in Cotton Candy is a treat for the senses. Its skimpy coverage and playful design are perfect for those looking to add a sweet touch to their beach look.
Ariana Triangle Top - Spicy Mami

Ariana Triangle Top - Spicy Mami

The Portofino Tie-Side Bottom in Sea Green offers a luxurious and classy look. Its embellished chain and moderate coverage are designed to impress, while the thick ties provide a snug fit.
Ariana Triangle Top - Moody

Ariana Triangle Top - Moody

Experience the exotic allure of the Ariana Triangle Top in Spicy Mami. Its gold chain detailing and thick straps offer both elegance and comfort, making it a standout piece in your swimwear collection.

Color Trends & Patterns in Swimwear

When it comes to color, 2024 is all about bold and bright. Expect to see a spectrum of vibrant hues, from neon greens to electric blues, making waves in the swimwear department. Patterns are equally as adventurous, with animal prints, nautical stripes, and tropical florals dominating the scene. But it's not just about standing out—the right color or pattern can enhance your best features and boost your confidence.

For those who prefer a more subdued palette, pastel tones and earthy neutrals are also in vogue. These shades offer a timeless elegance and are incredibly versatile, pairing well with a variety of accessories and cover-ups.

Swimwear for Every Body Type

Finding swimwear that flatters your unique shape is key to feeling confident and comfortable. This year, brands are focusing on inclusive designs that cater to a range of body types. High-waisted bottoms are great for accentuating curves, while structured tops provide support where it's needed. For those seeking to elongate their legs, high-cut bikini bottoms are a stylish choice.

Don't shy away from experimenting with different styles. Mix-and-match pieces allow you to create a look that's uniquely yours, while adjustable straps and tie-side bottoms offer a customizable fit. Remember, the most fashionable swimwear is the one that makes you feel like the best version of yourself.

Where to Shop for Trendy Swimwear

Now that you're up to speed on the latest trends, it's time to find out where to shop for these fashionable swimwear pieces. Online boutiques and swimwear specialists offer a vast selection, often with detailed sizing guides and virtual fitting rooms to ensure the perfect fit. Don't forget to check out emerging designers and sustainable brands for unique finds that align with your values.

For those who prefer a tactile shopping experience, local swimwear shops and department stores often carry a curated selection of the latest styles. And, of course, luxury fashion houses and high-end retailers are the go-to for exclusive designer swimwear that's sure to impress.

Whether you opt for a flirty bikini or a sophisticated one-piece, the right swimwear can elevate your summer experience. Embrace the trends, find your fit, and make a statement with your swimwear choices this 2024.

Size Guide

TOP FIT
Our size chart is a guide to help you choose that perfect fit.
Sizing can vary due to coverage. If you are in-between size, we recommend to go up one size up.

SIZE AA/A B C D DD E F G GG/H
30 XS XS S S/M M L L XL 2XL
32 XS S S/M M L L XL 2XL 3XL
34 S S/M M L L XL 2XL 2XL 3XL
36 S/M M L L XL 2XL 2XL 3XL 3XL
38 M L L XL 2XL 2XL 3XL 3XL 3XL

BOTTOM FIT 

SIZE USA Waist (in) Waist (cm) Hips (in) Hips (cm)
XS 00-2 24-25 61-63.5 35-36 89-91.4
S 2-4 25-27 63.5-68.5 37-38 94-96.5
M 6-8 27-29 68.5-74 39-40 99-101.6
L 8-10 29-31 74-79 41-43 104-109
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